Monthly Archives: February 2011

Social Media as channel for customer satisfaction repair

The other side of social media – letting businesses know when you’re not happy with them!

I hadn’t even thought of this sort of thing hardly, till started reading this fascinating book on SM. Will share more about that soon too!

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Filed under Business, Marketing, Social Media

Google Search popularity drooped?!?!!

Google.. loosing search activity levels from last year?? How can that be?? What is the world coming to?

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Filed under Technology

A “Publishing Ecosystem” (via Publishing/Writing: Insights, News, Intrigue)

Sounds really interesting!

A "Publishing Ecosystem" What would it be worth to you to visit sites and just read the real content you're interested in without all the ads, announcements, etc.? AND have this content delivered in a straightforward, easily readable format? AND still allow for the compensation of the authors of the great content you are most interested in (so they will continu … Read More

via Publishing/Writing: Insights, News, Intrigue

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Filed under Books & Publishing

Social Media Experiment log – Day 8 (or so).

First, here’s the Brickfish contest link, which I’m involved in through a family member.

Ok, so last week was frenzy week, establishing web presence right and left, Tweeting and Stumbling and LiveJournaling and everything. Take away: there is a LOT going on in the internets! There are many choices to make and intentionalities to establish. I am excited about the nuances and varieties available for every possible message to every single particular distinct audience. Breathtaking!

Secondly, the contest itself has been like an amusement park ride. I’ve learned a lot through it.

It does provide gratification – when you post to another platform and there are votes – it shows on the viral map! But the gratification is delayed, and is not in a 1:1 correspondence with reality – the numbers for each platform are, I think, a proportion – but am not sure. I’m sure they aren’t votes specifically or views specifically either. So there’s response to action, but also a kind of looseness that makes it even more interesting sort of. I’ve learned about various platforms, and also about the Brickfish contest itself.

Sometimes I’ve learned about Brickfish that there is nothing to ‘learn’ – that sufficient information is not available. And that’s fine.. I would just like to know beyond that point sometimes.. For instance, I’m very curious about ‘other,’ which has aggregated a lot of activity. I first thought that was where sites with less activity were accumulated, but Hi5 and Xanga and MySpace showed up with ‘1’ and ‘2’ and so on. Kind of rules that out. So now I’m wondering – is it sites not based in the US? Non-English-language sites? Some whole other categorization completely? Would love to know..

I like the viral map a lot, but since all of us established it on so many platforms, it got really teensy tiny. And it doesn’t genie! Would be cool if it did the Apple-Dock thing, expanding on mouse-over, then contracting again.

You can expand the whole viral map, which makes it not fit in the window, then you can move the map around to see all of it bit by bit. So that works.

Also the Geo view is very interesting. According to it, all the views from Minnesota (where we’re from) total only about 1/4 of the views of this picture. I find that very surprising – I mean I appreciate everyone’s interest, but really? Just surprises me.

Then the whole mechanics as far as how often it was possible to vote, that’s been provocative. At first it was clearly once every 12 hours per browser/os/computer. Then sometimes the waiting period was 10 hours. Then… sometimes only 3 hours! Sometimes the browser would say ‘you can vote again in 7 hours’ for instance, I’d refresh half an hour later and it would say ‘you can vote in 1 hr’. I don’t know what to make of it! That sort of thing can almost become compelling, in and of itself.

Overall, I have to say it’s been a great fit for my own process, since I have this entity (Clarity Solutions) and my site-members and all, and I’ve been wanting to explore platforms and become more proficient with Hootsuite and all. It’s been Completely Perfect for that process of mine. Like when I was learning a new language, and at that point was working in the suburbs and had an hour-long commute, and so could listen to my language CD the whole time. A perfect fit.

I hope I haven’t been too pushy about it! On the other hand, any views/votes always welcome, and any ideas about further promotions (runs till 2/9) are very welcome! But also about staying this side of excessive..

Win/win is always my goal!

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Filed under Fun, Social Media

Cheers for Seward Co-op: Small Business Success Story!

Chosen by Twin Cities Business to be featured as a success story, Seward continues to delight the community!

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Filed under Business, buy local, Community, Cooking, Food, Local, Minneapolis, Minnesota

Are You Connected? You Can Be With New Social Media Aggregator (via Sales and Sales Management Blog)

Sounds like an interesting option.

Do you have contacts on LinkedIn?  Followers on Twitter?  Friends on Facebook?  Contacts in Gmail?  Do you have appointments with some of these contacts?  Do you try to keep up with their blog posts, tweets, birthdays, job changes, and other activities? If you do, you probably have a bit of a problem keeping up with literally thousands of business and social contacts.  It takes time to navigate through all of the platforms.  It probably has becom … Read More

via Sales and Sales Management Blog

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Filed under Marketing, Social Media

Lincoln Sq (via Dan Blystone)

Local community continues through the storm..

Lincoln Sq

via Dan Blystone

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Filed under Community, Local

Twitter Up Your Business (via hi!Ebook)

Interested in learning, this looks great.

Twitter Up Your Business Book Description How to market your business on Twitter In this Rockable* Mini-Book, author Maneesh Sethi takes a look at the social networking phenomenon Twitter from the perspective of a business owner, and explains how to make the most of the service to boost your company’s brand, popularity, and -of course- sales. By the time you’ve finished this book, you’ll know not only the basics of Twitter usage, but how to deliver value in only 140 char … Read More

via hi!Ebook

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Filed under Marketing, Social Media

Employee empowerment for company well-being

http://www.entrepreneur.com/article/218011

On intrapreneurship!

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Filed under Leadership

Self-Encryption for your Computer

Infoneer posted this great article about self-encrypting discs from New Scientist: looks like an important step forward!

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Filed under Infrastructure, Technology