Selling Snake Oil in the Age of Social Media (via Matt Moore Writes…)

Good points, useful to hear. It does seem like folks are almost rushing to create a new bubble du jour, an activity bubble of internet content/hype than seems inevitably heading towards its own crash of some kind. Sad, given how much important work there actually is to be done in these days of rapid, momentous changes.

In large organizations, we hire outside consultants and contractors to carry out large projects and take advantage of their expertise. In the age of Facebook and YouTube, experience in social media is a common perquisite to bid on communications contracts. And while thick, glossy bids arrive with examples of creating YouTube videos and launching Facebook pages, more and more I’m seeing that some so-called “experts” have pushed buttons or written … Read More

via Matt Moore Writes…