Category Archives: Social Media

Social Media as channel for customer satisfaction repair

The other side of social media – letting businesses know when you’re not happy with them!

I hadn’t even thought of this sort of thing hardly, till started reading this fascinating book on SM. Will share more about that soon too!

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Filed under Business, Marketing, Social Media

Social Media Experiment log – Day 8 (or so).

First, here’s the Brickfish contest link, which I’m involved in through a family member.

Ok, so last week was frenzy week, establishing web presence right and left, Tweeting and Stumbling and LiveJournaling and everything. Take away: there is a LOT going on in the internets! There are many choices to make and intentionalities to establish. I am excited about the nuances and varieties available for every possible message to every single particular distinct audience. Breathtaking!

Secondly, the contest itself has been like an amusement park ride. I’ve learned a lot through it.

It does provide gratification – when you post to another platform and there are votes – it shows on the viral map! But the gratification is delayed, and is not in a 1:1 correspondence with reality – the numbers for each platform are, I think, a proportion – but am not sure. I’m sure they aren’t votes specifically or views specifically either. So there’s response to action, but also a kind of looseness that makes it even more interesting sort of. I’ve learned about various platforms, and also about the Brickfish contest itself.

Sometimes I’ve learned about Brickfish that there is nothing to ‘learn’ – that sufficient information is not available. And that’s fine.. I would just like to know beyond that point sometimes.. For instance, I’m very curious about ‘other,’ which has aggregated a lot of activity. I first thought that was where sites with less activity were accumulated, but Hi5 and Xanga and MySpace showed up with ‘1’ and ‘2’ and so on. Kind of rules that out. So now I’m wondering – is it sites not based in the US? Non-English-language sites? Some whole other categorization completely? Would love to know..

I like the viral map a lot, but since all of us established it on so many platforms, it got really teensy tiny. And it doesn’t genie! Would be cool if it did the Apple-Dock thing, expanding on mouse-over, then contracting again.

You can expand the whole viral map, which makes it not fit in the window, then you can move the map around to see all of it bit by bit. So that works.

Also the Geo view is very interesting. According to it, all the views from Minnesota (where we’re from) total only about 1/4 of the views of this picture. I find that very surprising – I mean I appreciate everyone’s interest, but really? Just surprises me.

Then the whole mechanics as far as how often it was possible to vote, that’s been provocative. At first it was clearly once every 12 hours per browser/os/computer. Then sometimes the waiting period was 10 hours. Then… sometimes only 3 hours! Sometimes the browser would say ‘you can vote again in 7 hours’ for instance, I’d refresh half an hour later and it would say ‘you can vote in 1 hr’. I don’t know what to make of it! That sort of thing can almost become compelling, in and of itself.

Overall, I have to say it’s been a great fit for my own process, since I have this entity (Clarity Solutions) and my site-members and all, and I’ve been wanting to explore platforms and become more proficient with Hootsuite and all. It’s been Completely Perfect for that process of mine. Like when I was learning a new language, and at that point was working in the suburbs and had an hour-long commute, and so could listen to my language CD the whole time. A perfect fit.

I hope I haven’t been too pushy about it! On the other hand, any views/votes always welcome, and any ideas about further promotions (runs till 2/9) are very welcome! But also about staying this side of excessive..

Win/win is always my goal!

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Filed under Fun, Social Media

Are You Connected? You Can Be With New Social Media Aggregator (via Sales and Sales Management Blog)

Sounds like an interesting option.

Do you have contacts on LinkedIn?  Followers on Twitter?  Friends on Facebook?  Contacts in Gmail?  Do you have appointments with some of these contacts?  Do you try to keep up with their blog posts, tweets, birthdays, job changes, and other activities? If you do, you probably have a bit of a problem keeping up with literally thousands of business and social contacts.  It takes time to navigate through all of the platforms.  It probably has becom … Read More

via Sales and Sales Management Blog

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Filed under Marketing, Social Media

Twitter Up Your Business (via hi!Ebook)

Interested in learning, this looks great.

Twitter Up Your Business Book Description How to market your business on Twitter In this Rockable* Mini-Book, author Maneesh Sethi takes a look at the social networking phenomenon Twitter from the perspective of a business owner, and explains how to make the most of the service to boost your company’s brand, popularity, and -of course- sales. By the time you’ve finished this book, you’ll know not only the basics of Twitter usage, but how to deliver value in only 140 char … Read More

via hi!Ebook

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Filed under Marketing, Social Media

Site-Member Profile: 3232 Design!

Year Established: I’ve been doing freelance web design on the side since 1996, and in 2007 I created 3232 Design and started treating it like a business. In January 2010 I quit my day job of nine years as a Creative Director to concentrate on my business full-time, and it’s been nothing but awesome.

Business/Organization Name: 3232 Design. ‘3232’ is my address, possibly the least imaginative business name but I currently dominate the market for people searching Google on ‘3232’. Take that, RFC 3232!

Owner/Executive Director Name: That’s me, Richard Mueller. No full-time employees yet, and I’ll always keep it small because that’s how I can deliver the highest quality design with the most minimal costs.

Product/Service: Graphic Design, specializing in web design but including brand identity, print, and advertising for small and medium-sized businesses. I love working with creative types.

Unique Features/Competitive Advantage: I’ve won design awards, yet at the same time I’m a great web coder. Finding both in one person is highly unusual, and it allows me to look ahead to take advantage of coding tricks in my designs that save tons of time and money for my clients while delivering agency-quality design.

Contact Information: http://www.3232design.com/

Notes/Misc other: Though my design is often envelope-pushing, my business is very conservative. It was getting obvious that I wasn’t going to get laid off and if I wanted to do 3232 full time I’d just have to quit. I’d spent two years saving everything I made on the side into a capital cushion so I wouldn’t have to take out a start-up loan. Still, it was one of the scariest decisions I’ve made. Would I lose the house? How would I feed my family? The net result is, I’ve been profitable from my first day, and the freedom is very rewarding.

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Filed under buy local, Site-Members, Social Media

New focused twitter account – ClaritySol_SocM

I’ve started an additional Clarity Solutions twitter account, because my involvement in the Brickfish contest has brought me in to contact with new twitter folks, and many of them focus on Social Marketing. Much of my regular Clarity Solutions content is on subjects other than social marketing, so I thought I’d provide a more focused channel to help keep the signal to noise ratio as high as possible.

My specific goals for the account (and my social media process in general – not counting the contest) are:

1. to learn about social media, while providing interesting/informative content to those I’m in contact with
2. so that I can eventually interact intelligently with social media processes in my work life, especially with clients

I hope if social media is an interest of yours, that you’ll follow that account. Promise I’ll follow you back (unless your account seems spammy of course!). And there’s always the regular account: ClaritySol – for everyone generally! Thanks!

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Filed under Business, Marketing, Social Media

Sole entrepreneur websites – Then and Now

Back when I first had a consulting practice, in the 1997 – 2000 period, online marketing was very different.

I put up a website (had worked at an ISP, learned a bit there) using one of those do-it-yourself software programs (will post the name when it comes to me), managing all the linkages and parent-child relationships, choosing the look from the set options, etc..

It was a lot of work, but fun too. Then, I published it!

On to my domain that I had registered, via an ISP I had a relationship with.

And then I waited, hopefully, for people to find it!

It was like constructing this beautiful, elaborate structure.. on the edge of a cliff. Then, standing beside it, staring out into the vastness — hoping that some human energy from somewhere would boomerang back in return. Certainly that did happen, sometimes, for some people. Not so much for me though. Accounting services just aren’t all that compelling, really. Lesson learned, now all sorts of other content as well. Still – so nice to not have that chasm-staring thing going on any more!

I didn’t know anything about whatever search processes were in place at the time. There certainly was no online blog community like this with any ‘dashboard’ or ‘followers’ or anything.

Just had to hope that somebody would click on it from my web address in an email, or from a posting on an online forum.

Things are *so* different now.

I tend to look askance at some aspects of social media – the inserting of commercial relationships in to other social contexts, the privacy issues, the manipulations. However, the ease of access itself is so wonderful now. Remembering back makes me that much more grateful for all that is in place now. Definitely worth the struggle of minimizing the bad to have the good!

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Filed under Business, Community, Infrastructure, Resources, Site, Social Media

Tips on decreasing page-load times here on WordPress!

http://slodive.com/web-development/tricks-increase-speed-hosting-wordpress/

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Filed under Infrastructure, Social Media, Technology

Contest reminder

And, speaking of social media, my exploration of all of it continues in this frenzied period defined by this contest:

Social Media Photo Contest

It has been an immersion experience that has compelled me to learn a lot and adopt new practices and all of that. Very excellent!

(If you’d like to view/vote again, always welcome! The vote frequency varies it seems.. this site’s link may have a more frequent allowed vote window, or it might relate to time of day or browser or something.  Sometimes can vote as soon as 3 hours after the last time!

WordPress is showing up already in the viral map, can only get better as things progress!)

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Filed under Social Media

Fun Friday!

The other main structure of this site right now is that each day of the week, I like to focus on a certain area of concern.

They are:

Monday: Site-Members (that’s when the profiles post)

Tuesday: News (of interest to small business/nonprofits)

Wednesday: Wisdom – what is of use generally in running a business, mistakes we’ve learned from, general topics of use very broadly.

Thursday – Technology (which, lately, has been mostly social media more than hardware/software).

Friday – Fun!

And that’s today – Friday! So the next posts will be fun items.

Your participation is always welcome!

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Filed under Infrastructure, Site, Site-Members, Social Media