Tag Archives: Twitter

Social Media as channel for customer satisfaction repair

The other side of social media – letting businesses know when you’re not happy with them!

I hadn’t even thought of this sort of thing hardly, till started reading this fascinating book on SM. Will share more about that soon too!

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Filed under Business, Marketing, Social Media

Social Media Experiment log – Day 8 (or so).

First, here’s the Brickfish contest link, which I’m involved in through a family member.

Ok, so last week was frenzy week, establishing web presence right and left, Tweeting and Stumbling and LiveJournaling and everything. Take away: there is a LOT going on in the internets! There are many choices to make and intentionalities to establish. I am excited about the nuances and varieties available for every possible message to every single particular distinct audience. Breathtaking!

Secondly, the contest itself has been like an amusement park ride. I’ve learned a lot through it.

It does provide gratification – when you post to another platform and there are votes – it shows on the viral map! But the gratification is delayed, and is not in a 1:1 correspondence with reality – the numbers for each platform are, I think, a proportion – but am not sure. I’m sure they aren’t votes specifically or views specifically either. So there’s response to action, but also a kind of looseness that makes it even more interesting sort of. I’ve learned about various platforms, and also about the Brickfish contest itself.

Sometimes I’ve learned about Brickfish that there is nothing to ‘learn’ – that sufficient information is not available. And that’s fine.. I would just like to know beyond that point sometimes.. For instance, I’m very curious about ‘other,’ which has aggregated a lot of activity. I first thought that was where sites with less activity were accumulated, but Hi5 and Xanga and MySpace showed up with ‘1’ and ‘2’ and so on. Kind of rules that out. So now I’m wondering – is it sites not based in the US? Non-English-language sites? Some whole other categorization completely? Would love to know..

I like the viral map a lot, but since all of us established it on so many platforms, it got really teensy tiny. And it doesn’t genie! Would be cool if it did the Apple-Dock thing, expanding on mouse-over, then contracting again.

You can expand the whole viral map, which makes it not fit in the window, then you can move the map around to see all of it bit by bit. So that works.

Also the Geo view is very interesting. According to it, all the views from Minnesota (where we’re from) total only about 1/4 of the views of this picture. I find that very surprising – I mean I appreciate everyone’s interest, but really? Just surprises me.

Then the whole mechanics as far as how often it was possible to vote, that’s been provocative. At first it was clearly once every 12 hours per browser/os/computer. Then sometimes the waiting period was 10 hours. Then… sometimes only 3 hours! Sometimes the browser would say ‘you can vote again in 7 hours’ for instance, I’d refresh half an hour later and it would say ‘you can vote in 1 hr’. I don’t know what to make of it! That sort of thing can almost become compelling, in and of itself.

Overall, I have to say it’s been a great fit for my own process, since I have this entity (Clarity Solutions) and my site-members and all, and I’ve been wanting to explore platforms and become more proficient with Hootsuite and all. It’s been Completely Perfect for that process of mine. Like when I was learning a new language, and at that point was working in the suburbs and had an hour-long commute, and so could listen to my language CD the whole time. A perfect fit.

I hope I haven’t been too pushy about it! On the other hand, any views/votes always welcome, and any ideas about further promotions (runs till 2/9) are very welcome! But also about staying this side of excessive..

Win/win is always my goal!

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Filed under Fun, Social Media

Are You Connected? You Can Be With New Social Media Aggregator (via Sales and Sales Management Blog)

Sounds like an interesting option.

Do you have contacts on LinkedIn?  Followers on Twitter?  Friends on Facebook?  Contacts in Gmail?  Do you have appointments with some of these contacts?  Do you try to keep up with their blog posts, tweets, birthdays, job changes, and other activities? If you do, you probably have a bit of a problem keeping up with literally thousands of business and social contacts.  It takes time to navigate through all of the platforms.  It probably has becom … Read More

via Sales and Sales Management Blog

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Twitter Up Your Business (via hi!Ebook)

Interested in learning, this looks great.

Twitter Up Your Business Book Description How to market your business on Twitter In this Rockable* Mini-Book, author Maneesh Sethi takes a look at the social networking phenomenon Twitter from the perspective of a business owner, and explains how to make the most of the service to boost your company’s brand, popularity, and -of course- sales. By the time you’ve finished this book, you’ll know not only the basics of Twitter usage, but how to deliver value in only 140 char … Read More

via hi!Ebook

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New focused twitter account – ClaritySol_SocM

I’ve started an additional Clarity Solutions twitter account, because my involvement in the Brickfish contest has brought me in to contact with new twitter folks, and many of them focus on Social Marketing. Much of my regular Clarity Solutions content is on subjects other than social marketing, so I thought I’d provide a more focused channel to help keep the signal to noise ratio as high as possible.

My specific goals for the account (and my social media process in general – not counting the contest) are:

1. to learn about social media, while providing interesting/informative content to those I’m in contact with
2. so that I can eventually interact intelligently with social media processes in my work life, especially with clients

I hope if social media is an interest of yours, that you’ll follow that account. Promise I’ll follow you back (unless your account seems spammy of course!). And there’s always the regular account: ClaritySol – for everyone generally! Thanks!

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G1 Blueprint Top 14 Social Networks (via Social Local Mobile Marketing)

Aha! One vote on my question-du-jour (albeit unintentional) of which out of the hundreds out there are optimal site for social presence. Delightful!

Content syndication using the PixelPipe service model can be a great way to expand the reach of your content once you figure out which of the hundreds of social networking sites you want to publish your audio, video, text, photos and file too. Here are the top social networks I use on a frequent basis: Facebook Twitter Delicious DIGG Flickr LinkedIN Slide Share Stumble Upon Technorati YouTube Hub Pages Squidoo Lens Ezine Articles Blogger For thos … Read More

via Social Local Mobile Marketing

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10 tips to get re-tweeted (via Caliber Pulse)

Great help as I’m just starting to tweet more myself!

10 tips to get re-tweeted The return on investment of time spent posting messages on Twitter is directly related to the number of qualified impressions those messages make. One key to increasing Twitter impressions is to have followers retweet your message to their followers; hence, retweets become an important tactical goal. Researchers and astute students of Twitter user behavior have made observations about tweet characteristics that result in retweet activity. Below a … Read More

via Caliber Pulse

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